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Bubble Wrapping As We Know It

Article by Jack Bogle

Air bubbles trapped in a poly bag was a manufacturing defect, which became commonly know as "bubble-wrap." Not really. That's just an urban legend. The packaging and wrapping material that we all call bubble wrap is in fact is a registered trademark of Sealed Air. Not an accident but a well designed product to cushion or protect a product or material during shipping or storage. Bubble Wrap is actually a brand but often used to describe all air cellular cushioning material. As a trademark, Bubble Wrap® only describes Sealed Air® air cellular cushioning material. Sealed Air claims the Bubble Wrap® brand provides the assurance of quality and performance in bubble cushioning.

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